British bookmaker William Hill has taken over Mr. Green and redbet for £242 million.
The online gambling market is growing steadily, especially in the UK. This has created strong competition amongst online casinos who are jockeying for position in the market. This is certainly the situation in the case of William Hill, who is one of the oldest online gambling providers and is very successful at what it does. The operator has now expanded its market share by acquiring two online casinos for a total of £242 million.
£242 million for Mr Green and redbet
In our news, we often report on the UK online gambling market such as the article in which we reported on the UK Gambling Commission which fined the Rank Group a fine of £500,000. Mr Green has brand recognition and an established business so we can certainly understand why William Hill Group is willing to pay £242 million (€277 million) to acquire the online casinos of Mr Green and redbet.
One of the leading providers in the United Kingdom
William Hill paid SEK69 per share, although the price was between 40 and 46 SEK.
The main prize of the famous bookmaker is undoubtedly Mr Green because it is one of the most successful online casinos in the UK market. For the takeover, William Hill was willing to pay SEK69 per share (between 6 and 7 euros), although the current market price is 40 to 46 SEK. Mr Green then advised his associates to accept this offer.