PlayOJO sponsors Efterlyst and Adam's Pengar

By Sophie Couard

PlayOJO has announced two new sponsorship deals in Sweden for the crime series Efterlyst and radio show Vinn Adam’s Pengar.

Ordinarily, online casinos market themselves through on-going or special promotions such as the Cashmio Weekly Promotion or the Lucky8 promotion with Quickspin. The casino PlayOJO has taken a different route with the recent announcement of major sponsorship deals for the crime series Efterlyst or “Wanted” in English, as well as the well-known radio show Vinn Adam’s Pengar or “Win Adam’s Money” when translated to English. This follows on the heels of their sponsoring of the television series Paradise Hotel. PlayOJO will also be launching its latest television advertisement in Sweden.

Ad Campaign in Sweden

The premise of the ad campaign is a sad Alpaca who has been treated unfairly by competitor online casinos in the past. In contrast he finds PlayOJO to be crystal clear, just and offering cash bonuses with no strings attached. This means no wagering requirements which ultimately turns the Alpaca’s frown upside-down into a smile.



The casino has gone from a relative unknown to a household name, with an aggressive marketing strategy.

The casino PlayOJO was only launched in February 2017 in the UK and in the short time has collected awards including Rising Star at the EGR Operator Awards 2017. Only entering the Swedish market in January of 2018, the combined television ad campaign and sponsorship agreements has boosted brand awareness.

Most online casinos like SlotsMillion, Dunder or Cashmio prefer the more traditional method of advertising with regular promotions on their websites. Why not take a look at what they have on offer today?

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By Sophie Couard
By Sophie Couard - EDITOR

I am a great fan of gambling, I became a croupier to finance my studies. After my high school diploma in economic and social sciences , I obtained a bachelor's degree in economics and then a master in philosophy with a thesis on player behavior. After working in an online casino customer support, I became a writer on FeedBACK Casino.