Advertising restriction Belgium
31
05.2019

Belgium Gaming Commission (BGC) toughens national gambling laws

By Sophie Couard
Starting June 1st, the BGC will make gambling advertising during tv broadcasts prohibited by A+ and B+ licensees.

Gambling continues to be the target of regulators across Europe. The Swedish regulator, Spelinspektionen, has proposed to make advertising of online casinos more difficult. Norway quickly responded with their own proposal to ban foreign online gambling providers from advertising.

Online gambling advertisement ban on tv networks

Starting June 1st, Belgian television networks will no longer be allowed to broadcast online casino and gambling advertisements. This tougher code is part of the continuation of reforms that date back to 2018. It will affect operators with either an A+ or B+ gambling license. The Gaming Commission will only allow advertising from authorized websites.

Map of Belgium

Permitted advertising times

Advertising will be only be permitted after 20:00 by holders of F1 + licenses.

Advertising will only be permitted after 8:00pm by suitable holders of an F1 + licence. Operators have been prohibited from using athletes or celebrities to promote online casinos, and a bonus offer cap was introduced.

By Sophie Couard
By Sophie Couard - EDITOR

I am a great fan of gambling, I became a croupier to finance my studies. After my high school diploma in economic and social sciences , I obtained a bachelor's degree in economics and then a master in philosophy with a thesis on player behavior. After working in an online casino customer support, I became a writer on FeedBack Casino.